Sunday, September 13, 2009

Convergence: The Future of Media


The idea of convergence is critical to Journalism majors present day. The internet is vital to everyday life; communication has been taken to a new level completely.


Newspapers have reacted to the infinite use of the internet with online web pages. These web pages are updated constantly unlike the standard definition of newspaper writing. With every new bit of information, a new story is written. The update includes the new information as the lead (or the first paragraph) and the background of the story is told throughout the article for those readers new to the content.



There are several advantages to convergence; video and audio components, photo galleries, and links to other Web sites are important to a news story. However, the problem with online newspapers is the fight to be the first. Like television stations, newspapers want the latest information. Television ratings are based on viewers. Newspapers seek the same thing: online viewers. This drives journalists to forget about daily deadlines and to push for hourly deadlines. The story, therefore, is altered as more information is uncovered.

Several newspapers have their personal Web sites. The Los Angeles Times, the St. Louis Post-Dispatch, the New York Times, and the Washington Post are all major newspapers throughout the country. They have embraced convergence to overcome the decline in newspaper consumption.

Help these newspapers survive. Visit their Web sites, read the articles, comment on the stories. “Without newspapers, what would we know?”