Gary Vaynerchuk and Brazen Career Bloggers

I’m now following Gary Vaynerchuk on Twitter. Vaynerchuk is known for his Wine Library TV video podcast. He uses podcasts to cover wine tasting and any other wine related subject. He began his wine tasting career through learning and tasting every wine that was a potential candidate for sale in his parents’ store. Soon, his suggestions as a wine expert radically increased the number of customers, making the previous 4 million customers nothing compared to the 40 million customers his parents’ shop had four years later.

However, his wine tasting ability is not his only asset. His use of podcasts is incredible as he can reach about 80,000 viewers. He will soon publish the book, “Crush It! Turn Your Passion into Profits in a Digital World,” in September of 2009. The book is not his first—he wrote a book about 101 amazing wines—but it does cover his success in the media world through blogging, podcasting, and of course who could forget Jill’s famous Twitter.

At a Blog World Expo, Vaynerchuk revealed a few tips to blogging. My favorite was “content is king but marketing is queen and the queen runs the household.” This tip is based on the sole idea that if a person is good at networking, they are going to succeed in the media world. It’s all about the people you know, not the information you place on sites that won’t receive any attention. For more tips on successful blogging, check this out.




Continuing our keyword search, Brazen Careerist Bloggers is a term that for some reason kept linking to the name Penelope Trunk. I didn’t realize she had invented the company Brazen Careerist let alone understand that it is another social networking site. However, this one is focused on finding young professionals that are apt at using new media tools and that take the initiative to start something unique.

An article mentioned the various careers Trunk has had throughout her quite young lifetime. Some of these include a software executive, founder of two companies, professional columnist and author. She has changed the idea of the workplace through her blog posts.

Trunk focuses on ideas that normally would not be promoted or used as advice, especially in the professional work area. They are usually standard themes that can be applied to any general work situation. She even writes about her personal life.

This Brazen Careerist Blog probably has me hooked already and I haven’t even finished the first blog.

Her ideas are incredible, not only because I have probably never heard them before and yet they make perfect sense. Why didn’t someone tell me these things before? Her book, Brazen Careerist: The New Rules for Success, is appropriate for Generation Y’s work ethics and expectations.

She understands Gen Y’s ideal of the “What am I worth concept?” It’s used to market oneself and even more difficult to earn the money one thinks he or she deserves. “We are NOT equal. We do NOT deserve to be paid exactly the same for every job.”

Though she is quite blunt, her honesty is appealing. For more of her honesty, check out this interview.